I believe there is an opportunity in Gainesville to
provide off campus housing to students who only want Fall and Spring Semester
Contracts, and not 12-month contracts. After doing a lot of research, there is barely
any rentals that are not 12-month contracts. This creates a problem because a
lot of students actually want to go home for summer break and will end up either
paying for rooms they do not use or staying in Gainesville because they don’t want
to feel as if they are losing money. Dorms provide these kinds of contracts,
but most people after their freshman year do not want to stay in a dorm and
would like to live off campus. If we could provide the amenities and luxury of
off campus housing with the flexibility of an on-campus contract, I think it would
be a huge disruption and opportunity in the rental market.
#1 Sophomore
Male Who Lives Off Campus:
1. Are
you staying in Gainesville this summer? Possibly.
2. Do
you have a 12 month rental? Yes.
3. If
you are staying in Gainesville this summer, why? Catch up on courses.
4. Do
you prefer on campus housing or off campus housing? I prefer off campus housing
that is close to campus.
5. Would
you like to be able to have Fall and Spring only rentals instead of your
current rental? If so, why? Most definitely because a 12 month rental creates
unnecessary stress. It forces you to either stay for the summer, try to
sublease, or pay rent for a place you are not even living in.
#2 Junior Male Who
Lives Off Campus:
1. Are
you staying in Gainesville this summer? No.
2. Do
you have a 12 month rental? Yes.
3. If
you are staying in Gainesville this summer, why? Not applicable.
4. Do
you prefer on campus housing or off campus housing? Definitely off campus. I
hated the dorm beds and lack of space, it felt like a prison.
5. Would
you like to be able to have Fall and Spring only rentals instead of your
current rental? Yes, I would love that. When I leave for Miami this summer, I
am going to have to pay for rent I am not using.
#3 Sophomore
Female Who Lives Off Campus:
1. Are
you staying in Gainesville this summer? No.
2. Do
you have a 12 month rental? Yes.
3. If
you are staying in Gainesville this summer, why? Not applicable.
4. Do
you prefer on campus housing or off campus housing? Off campus. I like living with
my friends, and feeling more freedom than on campus.
5. Would
you like to be able to have Fall and Spring only rentals instead of your
current rental? For sure. There are not many of those options available at all.
It would save me a lot of money.
Reflection: I learned
that people actually really agree with the idea. Most surprisingly, people
actually went on rants about how annoying it is, although I did not include it.
People seem to really hate the fact that they are forced to pay when most don’t
want to.
Summary: I think all of
my original opportunity is still there in terms of demand. Although my sample
size was extremely small, I am constantly seeing people post about subleases
for the summer. Its because so common these days, people forget to even
question why we have it in a college town in the first place. I don’t know if
my opportunity is more accurate now, but I do believe it is more justified now.
In terms of feedback, I believe entrepreneurs who do not adapt are going to fail.
If you can’t take criticism or alternative opinions, you are not serving your
customer base. Part of what makes a small business threatening to a corporation
is their ability to transition and not remain firm. People change, so ideas must
change as well.
