1. You: I am a college student at UF who shares the same frustrations with rentals and leases as everyone else does. My talents and skills as it pertains to my business idea is a strong motivation to fix something I believe to be unjust and the ability to think outside of the box and create novel solutions to fit this unmatched need. My aspiration is simple: create off campus contracts that do not include summer months if the student does not want it. If my business were to be created and flourish, it would not only help me financially, it would help hundreds to potentially thousands of students in Gainesville alone.
2. Offering: I am offering alternative rentals for college students that do not include the summer months if the student does not wish to pay for it.
3. Who I am offering it to: I am offering it to any student in Gainesville looking for off campus housing. The only commonality my customers have is that they are located i n the same rental market.
4. Why do they care: My customers care because it will save them money and increase their freedom. The two aspects my service provides if financial and emotional. Financially, students will save money in the long run. Emotionally, it will make them feel more empowered and less restrained during the summer months.
5. Core competencies: The two things that will set us apart is speed and being attuned to customer feedback. Too many businesses in Gainesville do not listen to their customers and are too slow in enacting new policies. People change, so businesses have to as well.
I personally believe all these elements fit together perfectly. I represent what I am offering, meaning I would be a customer for my own business. Who I am offering my business to and what I am offering fit together very well because it is simple and extremely well defined. Everyone, including myself would like to save money and feel a greater sense of control in their daily lives. I believe our core competencies reflect that, and the business continues to reflect what young college students are feeling.
Hi Josh,
ReplyDeleteIt sounds like you have a great idea in the process of being worked out. I know I have this trouble of wanting to not stay in Gainesville for the summer, and if I leave, I have to go through the hassle of finding a sublet. If you were to make a company that was able to offer shorter leases, I think it would be very successful, especially in a college town like Gainesville.
I think that focusing on college towns will be a major point of the business model for this idea. In order to set itself apart from apartments that are 12 month leases with cheap rent your apartments would have to be in the ballpark of that cheap price. Another way would be to give incentives for multi year agreements, while still not requiring payment for the summer months.
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