Wednesday, March 14, 2018
Assignment 18A- Create a Customer Avatar
My prototypical customer is a college student that attends the University of Florida or Santa Fe and is between the age of 18 and 25. They are not taking summer classes and do not live in Gainesville. They want to live off-campus but are worried about paying for summer months. They are definitely financially responsible and sensible, looking for the best options for themselves. They are not a part of a fraternity or sorority where they are given housing either. They would prefer to leave Gainesville during the summer and go home to be with their family, but feel bad about paying for something they don't use. I definitely fall into the prototypical customer because I first identified my own unmet need before coming up with this idea. It is definitely not a coincidence that this is occurs. Since my idea is not a specific product or tangible good, it does not require a very specific customer type. What that means is that almost all student who attend university in Gainesville suffer with these problems, creating a great base of potential customers and high demand.
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My friend just posted a sublease on Facebook and I thought of your idea. Your avatar is spot on and I see dozens of people a day trying to sublease their place because of these year leases we are all stuck in. Still a great idea and your avatar shows just how far the reach of this product can really go, good work!
ReplyDeleteHi Josh,
ReplyDeleteAs being one of these students who are in your market. I think you have identified a great avatar and really know your market. The fact also that you're in the market makes it even easier to identify customers because you can relate to them. You know the problems and struggles that these students are going through and this in turn makes it easier to try and help meet these problems and unmet needs.